Strategy

- Evolve existing Bose Design Aesthetic
- Strongly differentiate from SoundDock Design Language
- Develop unique design traits for SoundTouch, and physically
  embody a novel user-preset feature
 

Unique through Product Stance

SoundDock products tilt back at 10 degrees to provide iPod/iPhone stability, SoundTouch should have a
vertical orientation for purity of form and to harmonize with the home environment

Gesture and Composition

The essence of the product should be distillable to simple shapes and an iconic composition of detailing

Color, Materials and Finishes

If SoundDocks are finished in metal, black and silver - SoundTouch could differentiate through a
color palette & materials that are elevated and more home inspired.

Initial Ideation

Emerging Themes

Architectural Studies / Acoustics Integration

Each concept direction was explored with Acoustic Engineering to understand how the form impacted
speaker layout and vice-versa. Initial layout consisted of Mid-tweeters, a base driver and passive radiators.

Form Selection and Refinement

Acoustics were simplified to 2 drivers and a wave-port because it provided the best cost to performance ratio.
The 'Vertical Taper' concept was selected for purity and best compatibility with final acoustics. 

driving a holistic design vision

Initial plan for the SoundTouch family was to adapt existing smaller and larger speakers with very minimal changes - Industrial Design pushed for the comprehensive changes that would strengthen the SoundTouch brand and product portfolio.

Speaker Controls

A unique feature of SoundTouch is the ability to program 6 presets for instant access to cross-platform audio sources. The physical design needed to celebrate this feature while being distinctive, elegant and adaptable to the remote control and screen interface. 

UI concept exploration

Design Control

Successful implementation required a high degree of design resolution, definition, and constant involvement
during development to ensure design intent was maintained

Longevity

Since 2015 the speakers have been continually updated through finishes and materials to evolve with interior tastes